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MAC
Event concept & management
PR & influencer marketing
The agency brought the winning Y2K concept to life at the Normafa Hotel & Retreat, designed for Gen Z and Millennial influencer guests. Thanks to the venue's outdoor pool, the atmosphere evoked a true waterside experience, while M·A·C also prepared a special surprise in the form of a synchronized swimming performance. The shimmer of the new mirror-shine products was reflected in the mermaid dress code and a large, shell-shaped photo point installation. The concept was completed with colorful brand elements and makeup workshops.
BOBBI BROWN
Event
PR & Influencer marketing
For the modern, working woman, who values confidence and elegance, Bobbi Brown remains a trusted favorite. At Florence Press Day, Percsi Annamária consumer and trade marketing manager, Kende-Hofherr Krisztina, brand ambassador and Agnes Huszka color consultant explored in a thought provoking talk, how discovering one's color type can elevate self confidence. Guest then enjoyed personal color consultations, followed by a make-up session and a professional photoshoot capturing the experience.
ANDREA GERE SKINCARE
Go-to-market strategy
Social media management
Production
Digital PR
Being the seventh generation in one of Hungary's most prestigious winemaker family, Gere Andrea's life has been interwoven with winemaking and winegrowing ever since she was a child. She learned about the positive effects of grapes on the human skin while travelling in Spain. When she returned to Hungary, she started to use this knowledge in the Spa of the hotel on the Gere Estate. Product development was made in and by a Swiss laboratory that is considered one of the most professional laboratories of the world.